Disney Branded TV Hires Jenna Boyd to Lead Scripted Development

Disney Branded Television has hired Jenna Boyd for a key position in its development team.

Disney Entertainment’s kids and family unit has named Boyd senior vp development. She’ll head the scripted development team at Disney Branded TV and will supervise pilots for Disney+ and Disney Channel, with a focus on building up the division’s roster of multi-camera shows — which were once a staple of Disney Channel but have waned in recent years — along with tentpole series for Disney+. Boyd will report to Charlie Andrews, executive vp live action and unscripted at Disney Branded TV.

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“Disney Branded Television has a powerful legacy of creating some of the most iconic kids’ shows of all time, and I’m honored to become part of that legacy of bringing joy to generations of kids and families,” Boyd said in a statement. “I look forward to working with Charlie and the outstanding creative team led by [DBT president] Ayo Davis as we continue to build our slate of innovative scripted series that help create lifelong Disney fans.”

Said Andrews, “We are beyond excited to welcome Jenna to Disney Branded Television and feel so lucky to have her joining the team. She is a passionate and skilled executive with tremendous vision and an impressive track record of developing hit shows for kids, teens and families. Her extensive expertise creating breakout series will be instrumental in identifying and creating big, immersive worlds, as well as new series filled with the comedy, music and Disney magic our audiences love.”

Boyd comes to Disney after heading production company Field Day Entertainment, which worked with The Cartel (where she was also a manager) to develop a talent roster and create kids and family entertainment. Prior to that, she was director of kids and family series at Netflix, where she built and supervised the streamer’s live-action and animated slate for children and families and shepherded The Baby-Sitters Club, Alexa & Katie and Julie and the Phantoms, among other shows, through development.

Boyd also worked as chief content officer for GoldieBlox. She began her career at Nickelodeon, working on Avatar: The Last Airbender and rising to senior vp animation development.

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